Riverbed ONE channel program recognized as offering high value and aligning with business goals of partners and customers
Redwood City, Calif., – March 25, 2025 – Riverbed, the leader in AIOps for observability, announced today it was recognized by CRN®, a brand of The Channel Company, with a prestigious 5-Star Award in its 2025 Partner Program Guide. Solution providers can use this annual guide to find valuable technology vendor partner programs that deliver significant benefits and align with their business objectives and goals.
LinkedIn: Riverbed earns 5-Star rating in 2025 CRN Partner Program Guide: https://rvbd.ly/4c4ang4
A primary consideration for solution providers selecting IT vendors, service providers and distributors to collaborate with building world-class technology solutions is the breadth and depth of support and resources available through partner programs. By providing valuable program elements such as financial incentives, sales and marketing assistance, training and certification, and technical support, vendors can differentiate themselves and significantly contribute to their partners’ long-term growth.
“We are honored to have Riverbed’s new partner program recognized with a 5-star rating,” said Alex Thurber, Senior Vice President, Global Partners and Alliances, Riverbed. “Riverbed is committed to delivering a program for our partners that is mutually beneficial and enables them to provide customers with a Platform approach for AI observability and acceleration, allowing enterprises to consolidate their IT tools, implement AI that works at scale, and drive significant ROI.”
The 5-Star rating recognizes companies that have developed their partner programs which focus on their commitment to fostering strong, profitable, and successful channel partnerships. For the 2025 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Riverbed’s partner ecosystem includes the world’s leading solution providers, distributors, system integrators, service providers, and technology alliances. The Company’s award-winning partner program, Riverbed ONE, is built on simplicity and profitability for partners, with a simpler structure that provides benefits based on capabilities to drive specific activities and improve customer outcomes. Riverbed ONE rewards more consumption models with the expansion of its managed services offerings, new marketplaces and mid-market opportunities. The program also offers more sales incentives, training and enablement to encourage adoption of AI-driven solutions.
Riverbed channel partners have a unique opportunity to drive growth and deliver practical AI solutions that work with Riverbed’s AI-powered Platform, which was launched last year. In addition to the Platform, in 2024 Riverbed had one of the biggest product launches in approximately 10 years, which included: NPM+ (visibility into cloud, remote work and Zero Trust architectures), Aternity Mobile (industry first DEX for enterprise-owned mobile devices), Riverbed IQ 2.0, Riverbed Unified Agent, and Aternity Intelligent Service Desk, among others. These new solutions have been recognized in leadership positions by both industry analyst firms and through industry awards, including by CRN as one of the six hottest AI networking products.
Enterprises are experiencing major benefits from Riverbed AI today— from saving millions of dollars by automating IT tickets, to reducing false alerts by 86%, to significantly improving the Microsoft Teams experience for tens of thousands of employees. Riverbed is continuing to invest and innovate at a rapid pace. In February, Riverbed announced Riverbed Smart OTel, a game-changing approach to Open Telemetry, and plans to announce several next-generation AIOps for Observability solutions during a launch Webcast event on April 8 (register today).
“Being featured on the 2025 CRN Partner Program Guide highlights the dedication these technology vendors have to evolving with solution providers, driving innovation, and supporting mutual success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This critical annual project empowers solution providers to identify vendors that are committed to enhancing their partner programs and meeting the always-changing business needs of the channel and end customers. The guide provides deep insight into the distinctive value of each partner program so solution providers can make strategic partnership decisions with confidence.”
The 2025 Partner Program Guide will be featured in the April 2025 issue of CRN and published online at www.CRN.com/PPG beginning March 24, 2025.
About The Channel Company:
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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© 2025 The Channel Company, Inc. CRN is a registered trademark of The Channel Company, Inc. All rights reserved.
About Riverbed
Riverbed, the leader in AIOps for observability, helps organizations optimize their users’ experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection and AI and machine learning, Riverbed’s open and AI-powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry-leading Acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere. Together with our thousands of market-leading customers globally – including 95% of the FORTUNE 100 – we are empowering next-generation digital experiences. Learn more at riverbed.com
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